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2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic...
Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS,...
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Instagram begins serving ads in the UK
The seven UK advertisers are trialling Instagram’s new “Sponsored” paid-for ad unit to increase the reach of their content on the platform, which now has more than 200 million monthly active users. The...
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Mobile Infographic Video: Millennials vs. Generation X
A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social...
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How To Produce Value and Revenue With Digital Video
American Press Institute Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than 62...
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Time to Celebrate: YouTube’s 10th Birthday
PewResearchCenter On Valentine’s Day 10 years ago, a group of former PayPal employees founded YouTube as an easy way to find and share videos. Today it’s one of the most visited websites in the world...
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What’s your content “type”?
Jason Gorud – Vice President – IDC/IDG I am not a thought leader. I will not pretend to be one. What you are about to read is not thought leadership. It’s just something worth thinking about. My...
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Tech Marketers Embrace Social Media
According to this 2014 Tech Marketing Priorities study by IDG Research, metrics are key to social media marketing for tech marketers. Although 3/4 of marketers claim to accurately leverage social...
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Mobile Video Dominates The Medium
nScreenMedia The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on...
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Is posting a photo the worst way to interact on Facebook
Business Insider Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in...
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YouTube’s subscription service struggles to take off
DIGIDAY YouTube is planning to launch a paid subscription video service later this year. But the Google-owned company is having a tough time getting some of its content partners to sign up, according...
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Gen Z Influencers to Brands: Let Us Be Ourselves — and Forget Tumblr
Ad Age He let his fans dictate his agenda, sending collages of visual messages, or snaps, at each tourist stop. “At the end of the day,” he said, “I’d give a shout-out to Marriott for hooking me up...
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Take two steps back from journalism: What are the editorial products we’re...
Nieman Lab The traditional goal of news is to say what just happened. That’s sort of what “news” means. But there are many more types of nonfiction information services, and many possibilities that few...
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Snapchat’s Discover Publishers Are Asking for Big Ad Rates — And They’re...
Recode Snapchat’s Discover platform is one of the hottest properties in media. That’s why Snapchat and its publishing partners are asking for very high prices for ads that run on Discover — and why...
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12 Breakout Social Media Successes
CITEworld During the past year, the social media world saw a variety of well-executed ad campaigns, but these 12 standouts, from companies including Coca-Cola, IKEA, Mercedes-Benz and McDonald’s, are...
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Shutterstock Report: 2015 Creative Trends
Shutterstock Shutterstock shares the biggest design trends in 2015. It covers everything from the well known “selfie” to various video effects like “slow motion.” This report is helpful to anyone...
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Facebook’s New App That Will Make Video Content HUGE
Quartz Facebook has rolled out a new app that lets friends (and subsequently their network of friends and so on) add clips to an ongoing video focused on a single topic—April Fool’s Day, for instance....
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What’s your content “type”?
Jason Gorud – Vice President – IDC/IDG I am not a thought leader. I will not pretend to be one. What you are about to read is not thought leadership. It’s just something worth thinking about. My...
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