Tech Marketers Embrace Social Media
According to this 2014 Tech Marketing Priorities study by IDG Research, metrics are key to social media marketing for tech marketers. Although 3/4 of marketers claim to accurately leverage social...
View ArticleMobile Video Dominates The Medium
nScreenMedia The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on...
View ArticleIs posting a photo the worst way to interact on Facebook
Business Insider Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in...
View ArticleYouTube’s subscription service struggles to take off
DIGIDAY YouTube is planning to launch a paid subscription video service later this year. But the Google-owned company is having a tough time getting some of its content partners to sign up, according...
View ArticleGen Z Influencers to Brands: Let Us Be Ourselves — and Forget Tumblr
Ad Age He let his fans dictate his agenda, sending collages of visual messages, or snaps, at each tourist stop. “At the end of the day,” he said, “I’d give a shout-out to Marriott for hooking me up...
View ArticleTake two steps back from journalism: What are the editorial products we’re...
Nieman Lab The traditional goal of news is to say what just happened. That’s sort of what “news” means. But there are many more types of nonfiction information services, and many possibilities that few...
View ArticleSnapchat’s Discover Publishers Are Asking for Big Ad Rates — And They’re...
Recode Snapchat’s Discover platform is one of the hottest properties in media. That’s why Snapchat and its publishing partners are asking for very high prices for ads that run on Discover — and why...
View Article12 Breakout Social Media Successes
CITEworld During the past year, the social media world saw a variety of well-executed ad campaigns, but these 12 standouts, from companies including Coca-Cola, IKEA, Mercedes-Benz and McDonald’s, are...
View ArticleShutterstock Report: 2015 Creative Trends
Shutterstock Shutterstock shares the biggest design trends in 2015. It covers everything from the well known “selfie” to various video effects like “slow motion.” This report is helpful to anyone...
View ArticleWhat’s your content “type”?
Jason Gorud – Vice President – IDC/IDG I am not a thought leader. I will not pretend to be one. What you are about to read is not thought leadership. It’s just something worth thinking about. My...
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